Local . Expertise . Synergy


With over 30 years in the insurance Industry, at SelectFirst Insurance Services we cater to the unique insurance needs of our business clients. Instead of a one-size-fits-all approach, we customize the insurance products to meet your unique needs. We embrace a set of high-performance standards, ensuring your expectations will be exceeded. As a boutique insurance agency with access to over 65 insurance companies, our clients enjoy the special convenience of a personalized, highly skilled, innovative and performance driven team to handle your insurance needs.

Hani Ascha, President

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Hani Ascha has over 30 years of experience in founding and overseeing companies in various fields including technology management, operational risk management and compliance, and Medical MalPractice insurance. Below are highlights of Hani’s achievements:


  • Organized and is on the board of a Medical MalPractice insurance carrier.

  • Organized and is on the board of a Governance, Risk and Compliance Software company where he is actively advising on platform direction and development

  • Member of ISACA, Previously known as the Information Systems Audit and Control Association

  • Member of Insurance Professionals of Orange County

  • Member of the Irvine Chamber of Commerce

  • Consulted with over 100 companies

Rima Nashashibi, Executive Vice President, Marketing

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Rima Nashashibi has over 30 years of experience in the insurance industry. She started at the Workers Compensation Insurance Fund in 1987, spent, over 20 years at AIG starting in 1991 with the most recent position being Manager of the Insurance Services Division, AIG Risk Management, National Accounts. She then joined Risk Placement Services, as a wholesale broker. Below are highlights of Rima’s achievements:


  • Managed service of accounts with over $350M in premium.

  • Coordinated client’s needs including accounting, loss control, underwriting and claims

  • Trained and managed a team of 80 Sales Representative, 600 production sources

  • Managed a budget of $158M.

  • Managed the largest portfolio of American Home Workers Compensation accounts of approximately $29 million while achieving the lowest loss ratio.

  • Exceeded budget expectations by 48% ($68,922,000 vs. $48,003,000).

  • Avoided a potential multi-million dollar lawsuit by instituting 3rd party procedures emphasizing transparency. The Procedure adopted as standard and used company-wide.